ASH people are talented and motivated – and experts in their field.

Our clients know us for our hard work, determination and commitment in everything we do. We deliver a fantastic service – and go above and beyond on every project.

You’ll always have a dedicated point of contact with regular communication and updates for the lifecycle of your project.

Meet the team

When we become part of your team, these are some of the key people you’ll work with.

robinRobin Ashurst, Operations Director

“Everything we do at ASH is underpinned by a quality that’s second to none – we’re not happy unless we’re exceeding customer expectations on every project.”

Robin looks after all our strategic planning, assessing exactly what our clients need. He brings three decades of IT experience to the company. Robin loves the fast pace of retail and new technology – and finding innovative ways to bring this to our clients and their customers.


kevinKevin Cowdrey, Technical Director

“ ASH is a fun, flexible and fast-paced environment that encourages forward thinking – and continues to motivate me year after year. “

Kevin joined ASH in 2007 and has made great progress through our development scheme. He now plays a pivotal role in developing our technical services division. Kevin specialises in convergence and maintenance contracts – and takes the technical lead on many of our global projects.


alisonAlison Ashurst, Managing Director

“I am inspired by my team every day and their commitment to do the right thing.”

With over twenty years experience in CRM and operations, Alison is a fellow of the Chartered Management Institute, a Prince2 Practitioner and holds an MBA. She has been the strategic driver in growing ASH and building our excellent quality accreditations. Alison has a real passion for retail and is always seeking out bigger and better ways to improve customer experience on every project. She specialises in management consultancy and strategy.


Nick MeadsNick Mead, Non-Executive Director

“Ash is a company with a great track record and huge potential to make a global impact.  The people have quality as a core value and strive to constantly exceed customer needs and expectations – and they are good fun to work with.”

Nick has an eclectic background. He’s worked extensively in management information, global operations and specialises in people counting systems. He also runs a very successful five star hotel boat. Nick brings a wealth of corporate experience to the team – and has helped place ASH firmly in the global market.